House of Warship is a Golden State Warriors fan account on Instagram that I created. The account has over 1,000 followers and has interacted with Warriors players and social media influencers including Baron Davis, Matt Barnes, and Lethal Shooter.
With its rituals, history, and shared experience, fandom is sometimes compared to religion because of their similarities. My goal was to create a fan account that made the Warriors feel like a religion while incorporating current events and popular culture references.
Examples of Instagram posts.
Breakdown of Photoshop manipulations and compositions.