Merchandise concept for SF Deltas
In July 2016, I found out that a new professional soccer team was launching in San Francisco, the SF Deltas. I reached out to the team on LinkedIn and landed an interview with their Marketing Director.
During the interview, they mentioned that they were in the process of designing home kits for season ticket holders to vote on. That night, I went home and came up with this concept.
I wanted to design something that used elements of the brand, the city, and soccer in general. (Also, it reminds me of the Captain America costume.)
Here is the final rendering of the jersey that would appear in the contest.
Although my design finished in 3rd place, the Deltas staff was so impressed with my initiative and creative process that they offered me a job as their Creative Content Manager.