Sam's Club's Instant Savings Book (ISB) is a booklet sent by mail and email 8-9 times per year. It lists all the "Instant Savings" available to members for a 4-6 week period at checkout. The ISB also includes sponsored ads from brands, featuring new products or offers on everyday items.

My goal was to work with major national brands (ex: SharkNinja, Clorox, Serta) to reach over 70 million members. I worked to balance the brands' identities with the Sam's Club style guide to help the sponsored ads feel native to the booklet.

Example designs of ISB sponsored ads.