The Town FC

The Town FC is a professional soccer team that is located in Moraga, California. Founded in 2021, it is the San Jose Earthquakes reserve team and participates in MLS Next Pro.

My goal was to create a standardized brand style guide and build excitement for the inaugural season with engaging matchday graphics. I also wanted to help build up the personal brands of the young players, who may eventually be called up to the Earthquakes first team.

1 the town fc style guide

The Town FC style guide is based on the Art Deco buildings and theaters of the East Bay region.

2 the town fc social 3 the town fc social

Examples of creative assets for team's social media.